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You probably know the expression, “a little knowledge goes a long way,” and when applied to SEO (search engine optimization), this expression really rings through.
SEO is a vast topic and not the easiest to master, but the good news is that you don’t need to be a master. As a business owner, if you only learn a few SEO basics, you can use this ‘little knowledge’ to deliver big results for your business.
However, in saying that, it’s important to learn about SEO from reputable and trusted publications and experts. That’s why I compiled this list of the 13 best SEO blogs for beginners 2023.
Ahrefs is one of the big players in the world of SEO tools. I use it every day (I have no affiliation with them). In addition to providing a great tool, ahrefs has a great blog.
On their blog, you will find in-depth content covering both beginner and advanced SEO topics. In addition to their blog, ahrefs have an excellent YouTube channel that covers all SEO basics and much more.
Here are some must-read posts from the ahrefs blog:
Anchor Text: A Data‐Driven Guide (384,614 Web Pages Studied)
Flesch Reading Ease: Does It Matter for SEO? (Data Study)
How to Create SEO-Friendly URLs (Step-by-Step)
How to Improve Click-Through Rate (CTR): 9 Tried & Tested Tips
Moz (originally SEO Moz) is one of the original search engine optimization tools and one of the foremost authorities on the topic. The founder of Moz, Rand Fishkin (now founder of SparkToro), is one of the most notable names in the SEO space.
When I first started learning about search engine optimization, I lived on Moz. Their content helped form the foundation of everything I know about the subject.
When you visit the Moz blog, you have to check out the iconic Whiteboard Friday series.
Here are some of my favorite videos from Whiteboard Friday:
If you have a website on WordPress, you probably know Yoast. It’s one of WordPress’s most popular SEO plugins (I use it on this site). Yoast also has a popular blog, and it’s a great jump-off resource for people new to the world of SEO.
The content published on the Yoast blog is beginner friendly, written in a way that even a total SEO novice can follow. Most topics are foundational-level, but you can also find more advanced ones.
Some must-read posts to read on the Yoast blog:
How to create the right meta description
Internal linking for SEO: Why and how?
How to craft great page titles for SEO
Matthew Woodward is a brilliant SEO that puts his money where his mouth is; on his blog, you will find a treasure trove of SEO knowledge. Matthew’s content is super in-depth, and he breaks down complex SEO tactics in a way anyone can follow.
Some of my favorite posts on Matthew Woodward’s blog:
The 5-Step SEO Audit Process (+45% traffic)
15x Incredible Link Building Strategies
SERanking is another all-in-one SEO platform. It’s a tool that I have started using in the last few months (I have no affiliation with them), mainly for its keyword tracking feature, which I think is the best on the market.
On the SERanking blog, you will find posts on a broad scope of SEO topics at all levels, from beginner to advanced. You can also find content on digital marketing in general.
Check out these posts on the SERanking blog:
What is keyword cannibalization, and how do you fix it?
Homepage SEO is Real! Here’s How to Do It
BruceClay is an agency that provides SEM (search engine marketing) services for SEO, social media, and paid Google advertising.
On the blog, you will find posts that touch on all of the above, but the bulk is SEO-related. The content here is not hard-core, in-depth guides but more bite-sized, grab-and-go SEO content, but it’s high-level and actionable.
Posts you should read on the Bruce Clay blog:
How SEO Supports the Customer Journey
Mangools offer a suite of SEO tools at affordable prices compared to other SEO platforms. In addition, they have a fantastic blog, where you will find excellent content in the form of long-form guides.
I love the content they produce; it’s very approachable and perfect for those just starting out who want to master the core principles of SEO.
Check out these excellent posts on the Mangools blog:
12 easy SEO quick wins you should implement immediately
Evergreen content: How to write articles that last
Content hubs for SEO: Boost the visibility and authority of your key pages
What is keyword mapping, and why you should you never skip it?
The Hoth is a digital marketing agency that offers a host of private and white-label marketing solutions, with a strong focus on SEO and content marketing.
On their blog, you will find actionable SEO content (both for international and local SEO), plus content that touches on broader digital marketing subjects.
Here are some must-read posts on the TheHoth blog:
Targeting Zero Search Volume Keywords
How To Add Local Schema Markup To Your Website
Rio SEO helps brands that operate multiple locations manage their local profiles and brand visibility. They achieve this through a mixture of expert advice and a suite of local marketing tools.
For those reading this with a local business, the Rio SEO blog offers insights and tips on local SEO and local marketing in general.
Improve local search with these posts from the RIO SEO blog:
6 Foolproof Google Shopping Strategies to Boost Your Products’ Visibility
The Future of Local Search Marketing: Looking Ahead to 2023
16 Strategies to Personalize the Local Search Customer Experience
Backlinko is one of the more noted blogs in the SEO community. Brain Dean, the author behind the blog, is famous for developing cutting-edge SEO tactics such as the Sky Scrapper technique.
On Backlinko, you will find in-depth guides and case studies that will help take you from a novice to an expert SEO.
Check out these excellent posts on Backlinko:
Link Building Case Study: How I Increased Traffic by 110% in 14 Days
17 Untapped Ways to Find New Content Ideas
Victorious is an agency that caters to nearly every SEO vertical you can imagine – eCommerce, SaaS, small business, and more. And like the wide range of verticals they serve, their blog covers a wide range of SEO topics.
All the content they publish on their blog is super-informative and written in an easy-to-understand way, making it an excellent resource for beginners.
Posts you should read on the Victorious blog:
How To Use a Focus Keyphrase To Enhance Your SEO Content Creation
The Ultimate Google Trends Guide: Use Google Trends to Improve SEO
Rank Ranger is another industry-leading SEO tool. They were acquired recently acquired by Similar Web. Rank Ranger has a fantastic blog that delves deep into all aspects of SEO. However, to get the most from their content, you will need a basic understanding of SEO already.
Blog posts you should read on the RankRanger blog:
NLP SEO – What it is, and how it can boost your site
People Also Ask VS. Thinks to Know SERP features
SpyFu might not be as well-known as other platforms on this list, but it’s a great tool, ideal for small businesses that use SEO and PPC as the main pillars of their marketing strategy.
The SpyFu blog covers both SEO and PPC and caters to readers with different levels of knowledge, from basic to more advanced topics.
Check out these posts on the SpyFu blog
Keyword Density: 5 Assumptions We Put to the Test
7 Top Mobile SEO Tips to Improve Your Rankings
To wrap up
So, there you have it. From this list of the best SEO blogs for beginners in 2023, you have a font of knowledge that will help take you from zero to hero as a search engine optimization master.
Before I wrap up this post, I want to say this: It will take a little while to get your head around the subject of SEO, but once you get the basics down, the rest will fall into place. So, stick with it, and your business will thank you.